Crafts and Amazigh Traditions: The Surprising Taroudant 2024


Taroudant, a hidden gem nestled in the heart of Morocco, is a city that is often overlooked by tourists in favor of its more famous neighbors, such as Marrakech and Essaouira. However, what many people fail to realize is that Taroudant is a treasure trove of traditional crafts and Amazigh traditions, waiting to be discovered and appreciated.

The Charm of Taroudant

Known as the “Grandmother of Marrakech,” Taroudant exudes an old-world charm that is hard to resist. Its ancient city walls, built in the 16th century, still stand tall, enclosing a maze of narrow streets, bustling souks, and stunning riads. This picturesque city is a haven for those seeking an authentic Moroccan experience.

The Art of Craftsmanship

One of the highlights of Taroudant is its thriving craft scene. The city is renowned for its talented artisans who have mastered traditional techniques passed down through generations. From intricate wood carvings to vibrant textiles, the craftsmanship found in Taroudant is truly awe-inspiring.

Visiting the souks in Taroudant is like stepping into a time machine. The air is filled with the scent of spices and the sound of craftsmen at work. Each stall is a treasure trove of unique handicrafts, including leather goods, ceramics, metalwork, and jewelry. It’s a paradise for those who appreciate the beauty of handmade artistry.

Amazigh Traditions

Taroudant is also deeply rooted in Amazigh traditions, also known as Berber traditions. The Amazigh people are the indigenous inhabitants of North Africa, and their rich cultural heritage is celebrated throughout the city.

One of the best ways to immerse yourself in Amazigh traditions is by visiting the weekly souk, which takes place every Wednesday. Here, you can witness the vibrant colors of traditional Amazigh clothing, taste delicious local cuisine, and listen to the enchanting melodies of Amazigh music.

Another fascinating aspect of Amazigh culture is their unique architecture. Taroudant is home to numerous kasbahs, fortified structures that served as residences for Amazigh nobles. These architectural marvels showcase intricate designs and provide a glimpse into the rich history of the Amazigh people.

Exploring Taroudant

Aside from its crafts and Amazigh traditions, Taroudant offers a plethora of other attractions that are worth exploring. The city is surrounded by stunning landscapes, including the majestic Atlas Mountains and the fertile Souss Valley.

For nature enthusiasts, a visit to the nearby Argan Forest is a must. This unique ecosystem is home to the endangered Argan tree, known for its valuable oil. Take a leisurely hike through the forest and learn about the traditional methods of extracting Argan oil from the locals.

If you’re looking for a taste of adventure, Taroudant is also a great base for exploring the nearby Sahara Desert. Embark on a camel trek and spend a night under the stars in a traditional Berber camp, immersing yourself in the magic of the desert.


Taroudant may be lesser-known, but it is a destination that should not be overlooked. Its rich crafts and Amazigh traditions offer a unique glimpse into Morocco’s cultural heritage. Whether you’re an art enthusiast, a history buff, or a nature lover, Taroudant has something to offer everyone. So, next time you plan a trip to Morocco, make sure to include Taroudant in your itinerary and prepare to be amazed by its hidden treasures.

Taroudant is surrounded by walls, of which ramparts make its own charm, that attracts travellers from all over the world. Exploring this region is so tempting that you couldn’t resist.  Uncover the wild nature of it, and walk along the summits that stand there.

Nestled in the mountains of the High Atlas and the Anti-Atlas, Taroudant is the starting point for many treks and hikes. Lovers of wide open spaces, will find serenity with a complete change of scenery that alternate between steep reliefs and sunny valleys. Climb the mountain, cross rivers and torrents, and discover a different side of Morocco.

Enjoy the many excursions out there that will lead you to the oasis of Tioute, 37 kilometres from Taroudant. There, a lush palm grove expands that crosses the surrounding desert. Nearly 4,000 inhabitants still live there growing barley, wheat or carob. You can observe them and learn about their everyday life. At the top of the hill, an ancient Kasbah stands in the middle of nature with a cultural hue with an attractive effect.

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